Goo.gl Goes Public #yam

Goo.gl initially debuted last December as a feature integrated into other Google products. Google’s newly public URL shortener competes with a myriad of other popular services, Bit.ly being the most notable of the bunch.

The company claims that its shortener boasts stability, security and speed. The former two are especially important as several other services have been plagued by both downtime and malicious parties masking deceptive links. Goo.gl features automatic spam detection, and “near 100% uptime since our initial launch,” according to the company’s announcement.